Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

FuboTV, the sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalised and ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

Following the inclusion of third-party verification, Meta is introducing additional ad formats to its newest social media platform, Threads, in preparation for holiday shopping. “When new media setups ...

Just think: 10 years ago, you probably hadn’t even heard of YouTube. Now, a little more than a decade since the platform officially launched and nine years since Google bought it for $1.6bn, people ...

Channel 4 has unveiled the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81 per cent boost in long-term brand recall. The trial, with registered ...

Advertising industry transformations in the last decade couldn't be missed by almost anyone. Internet technologies, mobile systems, multichannel user connections, the introduction of personalized ...

Say what you will about the rise of AVOD, plenty of people prefer streaming without ads – and advertisers still want to reach them. On Thursday, Roku announced two new ad formats to help brands get in ...

Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active users across 154 countries, it has proven itself as an unparalleled platform for ...