Advertising group Dentsu’s efforts to sell its international operations are close to collapse after potential trade buyers ...
A controversial advertising alliance has drawn the attention of one of the most powerful House committees in Congress as critics allege it has fostered corporate collusion in order to silence certain ...
The World Federation of Advertisers (WFA) is reportedly shutting down operations of its nonprofit arm, the Global Alliance for Responsible Media (GARM), after being hit with an antitrust lawsuit from ...
Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success. Interview 10 Google Ads experts and nine of them will tell ...
Ginny Marvin, Google's Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove ...
British advertising group M&C Saatchi forecast profitable growth in 2026 on Monday, supported by new client wins and cost savings, sending its shares up more than 6% in early trade.
LONDON, April 25 (Reuters) - Britain's WPP (WPP.L), opens new tab became a clear laggard among global ad companies with a drop in organic revenue drop in the first quarter, hurt by less spending from ...
LONDON (Reuters) -British ad group WPP slashed its profit guidance after some big clients left, others cut spending and new business dried up in June, putting it further behind Publicis in an industry ...
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