The Coca-Cola AI Christmas advert can be studied as an example of what happens when a company risks decades of hard-won brand equity through the use of nascent tech that's still not up to the job to ...

As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

Ad hijacking occurs when dishonest affiliates create ads almost identical to a brand’s official ads. They copy headlines, text, and display URLs so potential customers assume these ads are legitimate.