In one of its latest efforts to position itself as a performance solution and steal more share from rivals including Meta and YouTube, TikTok is introducing a new ad unit that will charge advertisers ...

Earlier this year, Goldman Sachs predicted that the creator economy could reach half a trillion in value by 2027. This exploding growth stems from multiple factors such as technological advances and ...

It was only a matter of time. On Tuesday, Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable. These ad formats are currently available to a small group of ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...