t the U.S. Tour Operators Association meeting last week in Miami, the operators were talking about "adding value," a phrase we've heard much about in recent years and even more about since Sept. 11.

Value adds transform products, making them unique and allowing higher pricing. A strong value add creates a competitive advantage and market differentiation. Investors should assess companies' value ...

Value-added meats are becoming an increasingly powerful supermarket magnet for shoppers — and revenue. By offering selections from recipes that operators typically prepare in-store or at central ...

Offering customers more than just the product or service they buy, such as free support or training, lets you add value to your product or service a customer might not be able to get elsewhere. The ...