Today, Google announced that it is enabling Google AdWords advertisers to remarket to its users by letting them cookie their users, and then buy display ad inventory that match those user cookies on ...

iCrossing became the first agency to pair search data with audience retargeting with Search Audience Intelligence (SearchAi) technology, announced Wednesday. The new service integrates Hearst audience ...

AdExchanger.com asked its retargeting tool (Google AdWords which buys display through the DoubleClick AdExchange) to retarget users using the cookie pool with frequency capping such that users would ...

BH digital Marketing offers Digital Service throughout the entire state of North Carolina, with offices in Winston Salem, Concord, Hickory, McDowell, Morganton, Mooresville, and Statesville. Tags: seo ...

A retargeting renaissance in online ad tools has Google rolling out an AdWords "remarketing" tool Thursday to help advertisers connect with consumers who landed on their Web site but didn't convert ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Are you making the most of your remarketing efforts? Columnist Rebekah Schelfhout has ...