In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The ...

Get ready for the next wave of ad tech jargon, as terms like “containerization” and “multi-agent” become the buzzwords du jour. And the IAB Tech Lab is leading the way. The Tech Lab, which is the ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...