You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Facebook will overhaul its ad-targeting systems to prevent discrimination in housing, credit and employment ads as part of a legal settlement. For the social network, that's one major legal problem ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...