YouTube has announced some updates to its Advertiser Friendly Content Guidelines in order to allow for broader monetization of dramatic content that explores self-harm, abortion and domestic abuse, as ...

In today's digital age, video advertising is a vital tool for marketers to reach their target audiences more effectively, and sports audiences are no exception. Effective ad placement in sports is ...

Gmail users are mad about sponsored ads they say are now appearing in the middle of their inboxes, versus at the very top where they can more easily be distinguished from genuine emails. Gmail has ...

At the end of last year, Apple announced that it was expanding App Store search ads beyond the single promoted placement at ...

Meta is offering advertisers more control over their ad placements through comment and publisher controls as well as “blocklists” supported by additional third-party brand-safety and measurement ...

(RTTNews) - Apple Inc. (AAPL) is presently experimenting with a new AI-based ad purchasing tool for the App Store that can independently determine the best ad placements, according to a recent report ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, ...

Alphabet Inc.’s Google said today it’s enhancing its online advertising placement capabilities with the launch of two new artificial intelligence-powered tools that are designed to find the best ad ...

Today's audiences command absolute control over their content experiences, sparing no time for anything that fails to resonate with their interests. A recent study conducted by the London Business ...

Google is taking issue with recent research claiming its placement of video ads on third-party networks are ineffective and fail to meet Google's own policy guidelines. In a blog post, Google global ...

Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear. TikTok introduced two new controls to give advertisers more choice ...