Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...
An alarming new study on click fraud should sober up both publishers and advertisers. Large percentages of clicks qualified as invalid traffic (IVT) in June 2023, according to Q2 2023 Global Click ...
According to Pixalate's research into invalid traffic (IVT, including ad fraud) in programmatic advertising, Japan recorded ...
If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...
Fraud across programmatic media buying and ad serving continues, although industry executives claim they are making efforts to prevent it through automated ad buying. High platform margins hide behind ...
According to Pixalate's research into invalid traffic (IVT, including ad fraud) in programmatic advertising, Canada recorded ...
The challenge of fraud levels in programmatic advertising has been one that marketers have grappled with for some time. But a new report suggests that a third of marketing and advertising ...
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