Microsoft plans an ad-supported Xbox Cloud Gaming tier launching in 2026, allowing digital game owners to stream without a Game Pass subscription.

Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling ...

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

Microsoft may soon roll out its ad-supported Xbox cloud gaming plan more widely, after users began spotting in-app notices hinting at limited, ad-backed play sessions on the Xbox app ...

Xbox appears to be laying the groundwork for ads in its cloud gaming service, according to a new report from Windows Central. The outlet spotted reports from several users who were met with a pop-up ...