As an administrator, you have a great many tools at your fingertips. One of the tools you do not want to ignore is Active Directory Auditing. By auditing certain events, you can record which user is ...

LucidMedia announced that it is making its display advertising auditing services free to clients. Read the release. Ajay Sravanapudi, President and CEO of LucidMedia, spoke with AdExchanger.com about ...

Free ad performance audits help businesses identify wasted spend, uncover conversion issues, and understand why ...

Advertising is the lifeblood of Facebook Inc., bringing in billions of dollars in revenue each year, but after a series of metrics mishaps, the social network is trying to earn back advertisers’ trust ...

If you are like most administrators, you want to know who is logging on, to which computer, and accessing resources on your servers. For your Windows computers and Active Directory environment, you ...

Microsoft added some auditing and reporting capabilities to its Azure cloud computing service this week. Azure Active Directory now has previews of four new reports. The reports include Audit, ...

Occasionally, I have active directory objects (users, groups) that get moved or deleted. Then management plays a finger-pointing game. We've got it rather restricted who in the admin staff can ...

Following multiple admissions last year that it had been misreporting some of its ad numbers, Facebook just announced that it has committed to an audit by the Media Rating Council “to verify the ...

Among chief marketers, there appear to be several common attitudes towards digital ad fraud. 1) We’re not aware of ad fraud, or at least any that affects our campaigns, so we’ll keep buying. 2) We ...

In a move that pushes the digital game world closer to being a coherent advertising venue, Nielsen Interactive Entertainment is launching the first in-game ad auditing service. The new system, slated ...

Are you getting a suitable ROI on your PPC (pay-per-click) advertising campaigns? Have you noticed your conversion rates are continually going up? If you answered no to either of these questions, you ...