There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

Augmented reality (AR) is when digital content is superimposed on the physical world by devices like smart glasses—a future sometimes described as the metaverse. While AR technology has a stronghold ...

Augmented reality features can truly bring a brand’s campaign—and even its products—to life, right inside a prospective customer’s home or in other environments where they may be engaging online.

Hot off the heels of Apple’s announcement of ARKit 2.0, creative software giant Adobe revealed its own foray into augmented reality. Soon many more people should be able to create 3D, animated content ...

Trace, a startup founded by former Magic Leap engineers, today announced the launch of a new augmented reality creation platform the company hopes will become the “Canva of AR”. Trace says it’s ...

Augmented reality (AR) headsets have evolved significantly in 2025, offering enhanced hardware, refined user experiences, and growing software ecosystems. While AR has long been a futuristic concept, ...

Avantis Education has announced a new content library for its ClassVR virtual and augmented reality platform. Dubbed Eduverse+, the library features four content suites — EduverseAI, WildWorld, ...

Snap’s latest augmented reality glasses have a completely new — but still very oversized — design, larger field of view and all-new software that supports full hand tracking abilities. But the company ...