Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

NBC will also have the Super Bowl and the NBA All Star Game as part of what it is calling 'Legendary February,' with those ...

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of how ...

The field of advertising offers opportunities for myriad educational and experiential backgrounds. Whether you're a writer, editor, artist, salesman, marketer or promotional or public relations ...