Can 404 and soft 404s errors affect your Google search rankings? According to Google, the answer is no. However, there is an exception you will want to know about, in ...

More than half of Americans now use a chatbot, with an increasing number of people replacing search engines with large language model (LLM)-powered chat queries to navigate the web and find answers.

There’s a fun — fun — thing you can do if you own and operate a website where you do something, like I said, fun with your 404 page — the page users reach when a server can’t find what was requested, ...

In a Webmaster Central Hangout, Google’s John Mueller discussed the reasons why Google crawls non-existent pages and what that meant for your crawl budget. Web publishers would like to see Google ...

Google changed how it handles soft 404 detection and classifications, John Mueller, a Google Search Relations Advocate, confirmed this morning. The search company now looks at each page by device type ...

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn how to master the art of persuasive design, download the free e-book ...

Google has been saying that 404 error codes are a normal part of the web, that 404s are not a low quality signal and that they don't use up your crawl budget. Now, John Mueller of Google explained why ...